Spectrum of Online-based Relationships
Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web.
However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before both parties are mutually aware of each other and even the general timeline phases of the relationships*. And I was doing it in Powerpoint and Keynote. And it was ugly and confusing. So I got Illustrator out to do one of my diagrams.
And this is the result. Hopefully you like it and can use it.
The thinking credits go mostly to Mr Arauz and also to Simone Lovati who suggested some additions in the comments on Mike’s original post (who says comments are full of Spam and poor spellers).
I just added a bit, rearranged some flows and made it look (hopefully) pretty.
*Just to note, these are relationships that begin online as opposed to through physical, traditional friendships or acquaintance.
——–Update———
I’ve built on this now to explore how we can measure activity within the different categories of activity
Social Media monitoring and the spectrum of online relationships
Hi David
Found your graphic via Mike Arauz tumblr, and must say this is one brilliant piece of design. Absolutely love it – reminds me of some of the brilliance from Richard Saul Wurman.
Excellent, and thanks a million for sharing!
Best
Helge
Thanks Helge, that’s very nice of you, I’ll try to keep up the infographic fun!
Excellent diagram and superb use of color and content to illustrate social networking interactions. I saw this used at a presentation and I’m glad to have found it again online. It is the perfect illustration I need for a piece on friendship. Naturally, all CC credits/attributions will be given. Love your site too. Thank you David!
Thanks, there’s a whole extra layer for it I’m going to post soon involving a social media ROI model I’ve been working on recently. Hopefully you’ll like that one as well, it’s colourful but it does have numbers…
I will definitely take a look as I am sure the numbers will give us all more insight on social networking. I believe this is a fascinating time to not only engage in Social Media networks but also observe and research their myriad outcomes. Cheers!
I can’t believe I hadn’t seen this until now. Awesome graphic. Just awesome.
Thanks Esteban, very kind of you.
Hi I stumbled on your graphic from John Connell’s blog and must say It sort of explains many if the contact I have online thanks.
Mark