Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web.
However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before both parties are mutually aware of each other and even the general timeline phases of the relationships*. And I was doing it in Powerpoint and Keynote. And it was ugly and confusing. So I got Illustrator out to do one of my diagrams.
And this is the result. Hopefully you like it and can use it.
The thinking credits go mostly to Mr Arauz and also to Simone Lovati who suggested some additions in the comments on Mike’s original post (who says comments are full of Spam and poor spellers).
I just added a bit, rearranged some flows and made it look (hopefully) pretty.
*Just to note, these are relationships that begin online as opposed to through physical, traditional friendships or acquaintance.
I’ve built on this now to explore how we can measure activity within the different categories of activity