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Feature Posts
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Social Marketing, Listening and Engagement
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches and workflows.
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iPhones and the App Economy – what, how and why?
A collection of statistics, examples and ideas about the iPhone App Economy and mobile media.
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2010 Digital Trends, Ideas and Technologies (Part 1)
Digital Trends for 2010 based around 4 themes including: Real-time, Won’t believe the hype, Good cause/Cause Good and Developing a Playful Side.
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So what is planning and strategy now we’re all digital?
Planning and strategy needs to be more about doing. It needs to be involved in collaborative agile scrums with creatives or technologists to help shape the structure and effectiveness of a response, not just had over a brief.
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Social Media monitoring and the spectrum of online relationships
An approach to Social Media strategy, monitoring and measurement based on the spectrum of online relationships.
