If you’ve ever shown someone a “hilarious” video clip you’ve just watched, you may have felt that nagging sensation. The “seriously this is great, honest, the good bit is coming up, god this is dragging, I swear it was over by now last time” Effect.
That quick 30 second viral suddenly seems like a James Cameron epic (maybe with more plot and characterisation but still soooo long).
I’ve always referenced this weird effect when asked that immortal question during almost every briefing: “how long can this be?”
Maybe the context and the device being used should dictate length more than any 60/30/15 second rule or the “it can be as long as it is interesting” statement? While standing at a train station trying to download and watch a YouTube clip on your phone it is amazing how long 11 seconds of a cat attacking a potato can seem.
Anyway rather than explain my theory every time I put together a quick diagram lovingly ripped off from an obscure physics theory no one has ever heard of…