This little screenshot has pride of place in my e-mail creative and strategy deck. You’d think that if you’re advertising a conference about “Attention-Grabbing E-mails” you may wish to follow some of the basic rules…
e-mail Fail
More interactive installations….
http://www.digitalurbanliving.dk/projects/media-facades/climate-on-the-wall.php
Razorfish Retail interactive installation using Microsoft Surface (more on the Emerging Experiences Blog)
Digital return on investment or measure for measure?
“What does a successful digital campaign look like?”
This is one of those questions you get asked on a daily basis and my usual answer is: a successful digital campaign should challenge and favourably evolve people’s perceptions of a brand and strengthen their relationship with it. Sometimes this means drip-feeding bespoke and appropriate, ownable content and [...]
The Sun finally comments on the News International bugging scandal
“Opinions expressed here are those of their writers and do not reflect those of the Sun”…or Mr Murdoch I would guess? While other papers were live blogging the New International Phone hacking story The Sun was quite quiet. Apparently the people don’t have a “right to know” about this one?
However this did sneak into the [...]
June, the perfect time to make an Xmas gingerbread house
Better late than never and it does feature a small gang of jelly bears planning a burglary…
Tron in pop-up book form (and other digital pop-ups)
Pop-up is a dirty word in interactive circles, conjuring memories of those evil windows spawning at a rate of knots over your screen (or under it, I remember being forced at knifepoint to make one of those horrid Gekko things for the Post Office featuring an ant going snorkeling on his holidays. I still wake [...]
What is Brand Reality Creative? (2009 Trends)
The idea of what I call Brand Reality Creative – for want of a better term and I’m sure there is one – began in a whitepaper I wrote last summer as part of a series of digital workshops we were running with clients and other industry people.
Brand Reality Creative was initially a reaction to [...]
The changing nature of interactive creative (2009 Trends)
One response to 2009’s interactive creative trends has been the creative approach we’ve been calling Brand Reality Creative.
The approach aims to develop creative that is intrinsically structured to reflect people’s true relationship with interactive, but that doesn’t lose sight of the need to affect the real world. It aims to combine work that works hard [...]
