Comments for David j Carr | Digital fragments and Brand Reality Creative http://davidjcarr.wordpress.com Shored fragments of thought about interactive creative, strategy, stuff and nonsense Tue, 10 Nov 2009 23:55:08 +0000 http://wordpress.com/ hourly 1 Comment on Social Media monitoring and the spectrum of online relationships by Top 250 Blog Posts – Advertising, Marketing, Branding, Digital | Advertising News http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-324 Top 250 Blog Posts – Advertising, Marketing, Branding, Digital | Advertising News Tue, 10 Nov 2009 23:55:08 +0000 http://davidjcarr.wordpress.com/?p=640#comment-324 [...] Social Media monitoring and the spectrum of online relationships – David Carr – Oct ‘09 [...] [...] Social Media monitoring and the spectrum of online relationships – David Carr – Oct ‘09 [...]

]]> Comment on Social Media monitoring and the spectrum of online relationships by » Top 250 Blog Posts – Advertising, Marketing, Branding, Digital Spotlight Ideas http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-323 » Top 250 Blog Posts – Advertising, Marketing, Branding, Digital Spotlight Ideas Tue, 10 Nov 2009 22:35:09 +0000 http://davidjcarr.wordpress.com/?p=640#comment-323 [...] Social Media monitoring and the spectrum of online relationships – David Carr – Oct ‘09 [...] [...] Social Media monitoring and the spectrum of online relationships – David Carr – Oct ‘09 [...]

]]> Comment on Social Media monitoring and the spectrum of online relationships by » Top 30 + 200 Blog Posts on Social Media Spotlight Ideas http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-317 » Top 30 + 200 Blog Posts on Social Media Spotlight Ideas Tue, 10 Nov 2009 19:23:10 +0000 http://davidjcarr.wordpress.com/?p=640#comment-317 [...] Social Media monitoring and the spectrum of online relationships – David Carr – Oct ‘09 [...] [...] Social Media monitoring and the spectrum of online relationships – David Carr – Oct ‘09 [...]

]]> Comment on Mobile Social Networking and Social Periphery/Ambient Intimacy diagram by Social Periphery & Mobile Social Networks | Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source http://davidjcarr.wordpress.com/2009/11/04/mobile-social-networking-and-social-peripheryambient-intimacy-diagram/#comment-311 Social Periphery & Mobile Social Networks | Agora Media Group Blog - Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Applications, Mobile, Open Source Sun, 08 Nov 2009 16:49:45 +0000 http://davidjcarr.wordpress.com/?p=698#comment-311 [...] Taken from davidjcarr.wordpress.com [...] [...] Taken from davidjcarr.wordpress.com [...]

]]> Comment on 5. The semantic web & social periphery (2009 Trends) by Mobile Social Networking and Social Periphery/Ambient Intimacy diagram « David j Carr | Digital fragments and Brand Reality Creative http://davidjcarr.wordpress.com/2009/02/17/5-the-semantic-web-social-periphery-2009-trends/#comment-300 Mobile Social Networking and Social Periphery/Ambient Intimacy diagram « David j Carr | Digital fragments and Brand Reality Creative Wed, 04 Nov 2009 19:01:56 +0000 http://davidjcarr.wordpress.com/?p=238#comment-300 [...] “always on”, real-time world of Social periphery or ambient intimacy [explored in the diagram above] has been on the cards since the birth of Jyri [...] [...] “always on”, real-time world of Social periphery or ambient intimacy [explored in the diagram above] has been on the cards since the birth of Jyri [...]

]]> Comment on Social Media monitoring and the spectrum of online relationships by marc campman http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-281 marc campman Thu, 08 Oct 2009 21:53:33 +0000 http://davidjcarr.wordpress.com/?p=640#comment-281 There will always be the divide between finance and marketing. Finance expecting ROI and marketing trying their best to justify the cost. And whatever we marketeers do, there will always be the softer benefits that prevail. But I do believe the approach explained in this blog post is something unique. But the key is where the spectrum meets the dollar sign. There will always be the divide between finance and marketing. Finance expecting ROI and marketing trying their best to justify the cost. And whatever we marketeers do, there will always be the softer benefits that prevail. But I do believe the approach explained in this blog post is something unique. But the key is where the spectrum meets the dollar sign.

]]> Comment on Social Media monitoring and the spectrum of online relationships by Social Media ROI / Onion or Money? - Social Commerce Today http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-280 Social Media ROI / Onion or Money? - Social Commerce Today Wed, 07 Oct 2009 17:41:45 +0000 http://davidjcarr.wordpress.com/?p=640#comment-280 [...] Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy [...] [...] Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy [...]

]]> Comment on Social Media monitoring and the spectrum of online relationships by Joakim Vars Nilsen http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-279 Joakim Vars Nilsen Wed, 07 Oct 2009 13:02:17 +0000 http://davidjcarr.wordpress.com/?p=640#comment-279 Hi David! Great post and thank you for sharing knowledge! I have some novice, and perhaps blunt, questions to you: 1. What do you use as default setups/docs/tools for setting up baselines? 2. How would you describe in detail the process from start to end? I.e a) Setting up MeltwaterBuzz b) Setting up Google Reader RSS feeds from Technocrati, Blogpulse, Twitter Search c) Setting baselines based on webtraffic, conversion rate, engagement ratio, sales, traffic to store and based on results from a) ... etc 3. Are you familiar with the works of http://www.webmetricsguru.com/archives/2009/09/a-social-media-scorecard-based-on-digital-footprint-index/ 4. How do you measure all the data in fig 2 column " Social Media Metrics and Measurement tools". Do you have a default scorecard? What do you use? 5. How do you measure "Google Reader Views"? What is STAF? What do you mean with "shared/passed on placements"? "HVCs"? "Net Promotor score"? Hi David!

Great post and thank you for sharing knowledge! I have some novice, and perhaps blunt, questions to you:

1. What do you use as default setups/docs/tools for setting up baselines?
2. How would you describe in detail the process from start to end? I.e
a) Setting up MeltwaterBuzz
b) Setting up Google Reader RSS feeds from Technocrati, Blogpulse, Twitter Search
c) Setting baselines based on webtraffic, conversion rate, engagement ratio, sales, traffic to store and based on results from a)
… etc

3. Are you familiar with the works of http://www.webmetricsguru.com/archives/2009/09/a-social-media-scorecard-based-on-digital-footprint-index/

4. How do you measure all the data in fig 2 column ” Social Media Metrics and Measurement tools”. Do you have a default scorecard? What do you use?

5. How do you measure “Google Reader Views”? What is STAF? What do you mean with “shared/passed on placements”? “HVCs”? “Net Promotor score”?

]]> Comment on Social Media monitoring and the spectrum of online relationships by Planner Reads » Blog Archive » Social Media monitoring and the spectrum of online relationships « David j Carr | Digital fragments and Brand Reality Creative http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-275 Planner Reads » Blog Archive » Social Media monitoring and the spectrum of online relationships « David j Carr | Digital fragments and Brand Reality Creative Sun, 04 Oct 2009 13:41:58 +0000 http://davidjcarr.wordpress.com/?p=640#comment-275 [...] Social Media monitoring and the spectrum of online relationships « David j Carr | Digital fragments...: Despite people intuitively knowing that the social and consumer-centric business approach is the future for marketing and communications, this won’t convince a CFO or the global board. They like… http://feedproxy.google.com/~r/mikearauztumblr/~3/sEO2kl4gor0/20255635... October 2nd, 2009 [...] [...] Social Media monitoring and the spectrum of online relationships « David j Carr | Digital fragments…: Despite people intuitively knowing that the social and consumer-centric business approach is the future for marketing and communications, this won’t convince a CFO or the global board. They like… http://feedproxy.google.com/~r/mikearauztumblr/~3/sEO2kl4gor0/20255635... October 2nd, 2009 [...]

]]> Comment on Social Media monitoring and the spectrum of online relationships by elizof http://davidjcarr.wordpress.com/2009/10/01/social-media-roi-and-the-spectrum-of-online-relationships/#comment-274 elizof Sun, 04 Oct 2009 00:04:26 +0000 http://davidjcarr.wordpress.com/?p=640#comment-274 I concur. Once the fog clears and businesses start to demand serious stats on ROI for their connections, we might see a shift in the conversation. My sense is that the returns could be massive for certain types of industries and less so for others. It would be fascinating to get some hard data on the results over time. Excellent piece. Thank you! I concur. Once the fog clears and businesses start to demand serious stats on ROI for their connections, we might see a shift in the conversation. My sense is that the returns could be massive for certain types of industries and less so for others. It would be fascinating to get some hard data on the results over time. Excellent piece. Thank you!

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