I’ve been doing a series of Augmented Reality meets RFID meets mobile workshops and seminars recently and thought I’d share the slides.
The good thing about this type of work and technology is that it slowly gets us away from the idea of “digital” being a distinct or separate medium. I think the problem is that [...]
Augmented reality future of mobile search and other AR applications
Back in summer 2008 I wrote a whitepaper for some of our clients about Cloud and Crowd based creativity and the need to break digital out into the real world away from screens and desks. Back then I included an image by the excellent Petit Invention as a concept vision for the future of mobile [...]
It was bound to happen eventually…a holodeck?
Sc-Fi has inspired some great technology in the past and now the people at EON Reality have trumped some of the augmented reality experiments out there with their iCube. Their other experiments are great inspiration for those of us on a “screens are boring” kick on a grey Thursday afternoon…
I can’t wait for my jet [...]
Orange Drum Machine is Eyeblaster Campaign of the Month (No. 2!)
I’m pleased to say that our recent Drum Machine campaign for Orange has won us our second Eyeblaster Campaign of the month.
The challenge was to bring engagement and playfulness to direct response digital advertising making it more entertaining and memorable. The Orange Drum Machine campaign was based on the insight that Orange is offering a [...]
7. Augmented reality/digital magic (2009 Trends)
Augmented Reality – the manifesting of virtual 3d objects into the real world via cameras or projectors – is probably one of the biggest buzzwords among digital creatives at the moment with the examples of Boffswana and GE’s Smart Grid site definitely inspiring the imagination and offering up a new tool with which to play.
However, if [...]
