1. Clouds and Crowds (2009 Trends)

OK, I know this has been a favourite subject of mine for a while but…

The cloud is…distributing, accessing and publishing everywhere and sharing with everyone – including and especially yourself on all your devices

Your machine does very little, it contacts the net and displays information/applications in the most appropriate fashion to the device at hand.

It [...]

2009 Interactive Creative Trends

Predicting trends can be notorious woolgathering for creative and strategy folk, often coming across as a mix of someone guessing the end of a detective thriller while taking a peak at page 400 in a choose your own adventure novel. But when you’re confronted with the annual “What’s next?” question it is a chance to [...]

The Cloud – distributed creativity, information and access

The Cloud is about distributing, accessing and publishing everywhere and sharing with everyone – a principle embodied by many a creative project or social media tool or site. So far so Web 2.0. Where it differs is that the audience for accessing, publishing and sharing everything includes you yourself, on any and all your devices [...]

The Semantic web – humanising information is more important than how you store it

“The semantic web provides a common framework that allows data to be shared and reused across application, enterprise and community boundaries” (W3C). It is a future where computers can understand the meaning of information as well as its format or type and can then serve it accordingly. It is smarter, personalised and almost infinitely granular.
In [...]

Clouds, Crowds and Brand Reality Creative – distributed creativity and information, collaborative tools and ideas.

This is a whitepaper on near, medium and long term interactive creative and strategy that I wrote at the end of the summer in response to a “what should we be doing/thinking next?” question from several clients. It covers my belief that the semantic web leads to the need for a new way of approaching [...]