The idea of what I call Brand Reality Creative – for want of a better term and I’m sure there is one – began in a whitepaper I wrote last summer as part of a series of digital workshops we were running with clients and other industry people.
Brand Reality Creative was initially a reaction to [...]
What is Brand Reality Creative? (2009 Trends)
Good enough to share: designing creative with nodal points in mind (2009 Trends)
Often we have seen brands approach the internet like hedge-funds playing the stock market. So many strategies are double plays that aim to have their cake and eat it, to win no matter what the outcome but have a side order of “social” to round out the meal or case study. The result is expensive [...]
The changing nature of interactive creative (2009 Trends)
One response to 2009’s interactive creative trends has been the creative approach we’ve been calling Brand Reality Creative.
The approach aims to develop creative that is intrinsically structured to reflect people’s true relationship with interactive, but that doesn’t lose sight of the need to affect the real world. It aims to combine work that works hard [...]
