Mobile Social Networking and Social Periphery/Ambient Intimacy diagram

Even two years ago many people wouldn’t have predicted that the primary selling point of a mobile handset in its own advertising would not be the hardware, the screen size, calltime or even brand message, but the fact that you can get Facebook (and other feeds) on it.
The current rapid growth of mobile social networks is [...]

Infographic for tea and coffee drinkers

A little creative reminder I knocked up for the office kitchen…

Spectrum of online relationships diagram

 
Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 
However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before [...]

Social media campaign diagram

I’ve been working on a series of social media/earned media/real world web campaign strategies recently and thought I’d take a load of different diagrams and best practice approach slides and combine them into one social media campaign overview diagram.
Anyway, in the spirit of sharing here it is. If you’ve any ideas about bits I’ve missed [...]