Developing digital campaign strategies and the role of brand planning in the future

I was asked about a process for developing digital campaign strategies – particularly integrated campaigns – the other day, and I thought I might share some of my thoughts. Anyway, what began as a simple process piece became a series of thoughts about the role of digital strategy and brand planning which is probably on [...]

Social media campaign diagram

I’ve been working on a series of social media/earned media/real world web campaign strategies recently and thought I’d take a load of different diagrams and best practice approach slides and combine them into one social media campaign overview diagram.
Anyway, in the spirit of sharing here it is. If you’ve any ideas about bits I’ve missed [...]