Just doing a bit a research and came across this little gem of a contextual network buy.
Tag Archives: fail
Contextual advertising #Fail from Qantas
23 Nove-mail Fail
30 Nov
This little screenshot has pride of place in my e-mail creative and strategy deck. You’d think that if you’re advertising a conference about “Attention-Grabbing E-mails” you may wish to follow some of the basic rules…
Daily Mail Fail
19 Jun
It appears that the Daily Mail website has a unique take on democracy. This little #Fail came about when I had the temerity to try and vote for an option that Richard Littlejohn might not like. Hurrah for the blackshirts!!!
Feature Posts
-
Social Marketing, Listening and Engagement
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches and workflows.
-
iPhones and the App Economy – what, how and why?
A collection of statistics, examples and ideas about the iPhone App Economy and mobile media.
-
2010 Digital Trends, Ideas and Technologies (Part 1)
Digital Trends for 2010 based around 4 themes including: Real-time, Won’t believe the hype, Good cause/Cause Good and Developing a Playful Side.
-
So what is planning and strategy now we’re all digital?
Planning and strategy needs to be more about doing. It needs to be involved in collaborative agile scrums with creatives or technologists to help shape the structure and effectiveness of a response, not just had over a brief.
-
Social Media monitoring and the spectrum of online relationships
An approach to Social Media strategy, monitoring and measurement based on the spectrum of online relationships.
