Mobile Social Networking and Social Periphery/Ambient Intimacy diagram

Even two years ago many people wouldn’t have predicted that the primary selling point of a mobile handset in its own advertising would not be the hardware, the screen size, calltime or even brand message, but the fact that you can get Facebook (and other feeds) on it.
The current rapid growth of mobile social networks is [...]

Social Media monitoring and the spectrum of online relationships

I got talking to the COI the other day about online PR, Word of Mouth and Social Media and the conversation turned to the problems of ROI and monitoring.
I’ve sat in too many Social Media presentations that promise a bit about ROI at the end but instead of a practical approach just mention “the power [...]

Infographic for tea and coffee drinkers

A little creative reminder I knocked up for the office kitchen…

Spectrum of online relationships diagram

 
Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 
However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before [...]