The idea of what I call Brand Reality Creative – for want of a better term and I’m sure there is one – began in a whitepaper I wrote last summer as part of a series of digital workshops we were running with clients and other industry people.
Brand Reality Creative was initially a reaction to [...]
What is Brand Reality Creative? (2009 Trends)
Good enough to share: designing creative with nodal points in mind (2009 Trends)
Often we have seen brands approach the internet like hedge-funds playing the stock market. So many strategies are double plays that aim to have their cake and eat it, to win no matter what the outcome but have a side order of “social” to round out the meal or case study. The result is expensive [...]
Clouds, Crowds and Brand Reality Creative – distributed creativity and information, collaborative tools and ideas.
This is a whitepaper on near, medium and long term interactive creative and strategy that I wrote at the end of the summer in response to a “what should we be doing/thinking next?” question from several clients. It covers my belief that the semantic web leads to the need for a new way of approaching [...]
Interactive or digital? Big ideas or rich ideas?
When people start talking about the “digital space” I always react with the belief that “interactive is a philosophy not a channel”. It’s not the technology, it’s what you do with it that counts. And even more importantly, why you do it.
An old presentation I used to give to students in my militant phase was [...]
