Even two years ago many people wouldn’t have predicted that the primary selling point of a mobile handset in its own advertising would not be the hardware, the screen size, calltime or even brand message, but the fact that you can get Facebook (and other feeds) on it.
The current rapid growth of mobile social networks is [...]
Augmented reality future of mobile search and other AR applications
Back in summer 2008 I wrote a whitepaper for some of our clients about Cloud and Crowd based creativity and the need to break digital out into the real world away from screens and desks. Back then I included an image by the excellent Petit Invention as a concept vision for the future of mobile [...]
2. Further convergence (2009 Trends)
Phones & Music & PDAs are already one. iPhone Apps store is the steroid-pumped evolution of convergence and personalization. Next step is phones as electronic wallets or banks and becoming the main method of payment. Perhaps even your keys? Google Gphone barcode scanner?
Mobile networks, handset makers becoming the media and comissioning content rather than the [...]
1. Clouds and Crowds (2009 Trends)
OK, I know this has been a favourite subject of mine for a while but…
The cloud is…distributing, accessing and publishing everywhere and sharing with everyone – including and especially yourself on all your devices
Your machine does very little, it contacts the net and displays information/applications in the most appropriate fashion to the device at hand.
It [...]
The Cloud – distributed creativity, information and access
The Cloud is about distributing, accessing and publishing everywhere and sharing with everyone – a principle embodied by many a creative project or social media tool or site. So far so Web 2.0. Where it differs is that the audience for accessing, publishing and sharing everything includes you yourself, on any and all your devices [...]
