Often we have seen brands approach the internet like hedge-funds playing the stock market. So many strategies are double plays that aim to have their cake and eat it, to win no matter what the outcome but have a side order of “social” to round out the meal or case study. The result is expensive [...]
5. The semantic web & social periphery (2009 Trends)
Of all the potential trends for 2009 I think Social Periphery is the most interesting. It effects everything we do and changes everything we will do. It influences the future form of interactive creative work as well as the way interactive narratives or campaigns should be structured.
It also encompasses another old favourite of mine – [...]
February 17, 2009
Categories: Trends . Tags: hypertext narrative, location based services, locative, locative media, nodal points, semantic web, social periphery, story beyond the article, Trends . Author: davidjcarr . Comments: 4 Comments
2009 Interactive Creative Trends
Predicting trends can be notorious woolgathering for creative and strategy folk, often coming across as a mix of someone guessing the end of a detective thriller while taking a peak at page 400 in a choose your own adventure novel. But when you’re confronted with the annual “What’s next?” question it is a chance to [...]
February 17, 2009
Categories: Strategy, Trends . Tags: augmented reality, cloud computing, convergance, games, geolocation, nodal points, semantic web, social periphery, Trends . Author: davidjcarr . Comments: 8 Comments
