Traditional advertising and marketing communications are frequently based on the concept of the objective correlative4 – where an object or person (signifier) represents a value or function that is transferred to the product or service (signified). The link between the product/service and the signifier does not have to be a literal or strong one but [...]
Full geek transition
Just like to say that the graphic at the top of this blog was done with Processing which I started playing with – badly – over Christmas*. I’m still rubbish but the community and the potential is stunning. And the work by the talents makes me want to weep. With luck we’ll be using this [...]
