I got talking to the COI the other day about online PR, Word of Mouth and Social Media and the conversation turned to the problems of ROI and monitoring.
I’ve sat in too many Social Media presentations that promise a bit about ROI at the end but instead of a practical approach just mention “the power [...]
Digital return on investment or measure for measure?
“What does a successful digital campaign look like?”
This is one of those questions you get asked on a daily basis and my usual answer is: a successful digital campaign should challenge and favourably evolve people’s perceptions of a brand and strengthen their relationship with it. Sometimes this means drip-feeding bespoke and appropriate, ownable content and [...]
