Good enough to share: designing creative with nodal points in mind (2009 Trends)

Often we have seen brands approach the internet like hedge-funds playing the stock market. So many strategies are double plays that aim to have their cake and eat it, to win no matter what the outcome but have a side order of “social” to round out the meal or case study. The result is expensive [...]

What are real people doing in the digital world? (2009 Trends)

Real people’s identities are currently scattered across services, sites and functions on the internet. As new tools, trends and fads have developed, so have the multitude of places where elements of our identity can be accessed. We have become the comments we have made, the transactions we have completed, and the user accounts we have [...]