Social Media monitoring and the spectrum of online relationships

I got talking to the COI the other day about online PR, Word of Mouth and Social Media and the conversation turned to the problems of ROI and monitoring.
I’ve sat in too many Social Media presentations that promise a bit about ROI at the end but instead of a practical approach just mention “the power [...]

Spectrum of online relationships diagram

 
Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 
However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before [...]

Social media campaign diagram

I’ve been working on a series of social media/earned media/real world web campaign strategies recently and thought I’d take a load of different diagrams and best practice approach slides and combine them into one social media campaign overview diagram.
Anyway, in the spirit of sharing here it is. If you’ve any ideas about bits I’ve missed [...]

What are real people doing in the digital world? (2009 Trends)

Real people’s identities are currently scattered across services, sites and functions on the internet. As new tools, trends and fads have developed, so have the multitude of places where elements of our identity can be accessed. We have become the comments we have made, the transactions we have completed, and the user accounts we have [...]