Mobile Social Networking and Social Periphery/Ambient Intimacy diagram

Even two years ago many people wouldn’t have predicted that the primary selling point of a mobile handset in its own advertising would not be the hardware, the screen size, calltime or even brand message, but the fact that you can get Facebook (and other feeds) on it.
The current rapid growth of mobile social networks is [...]

Social Media monitoring and the spectrum of online relationships

I got talking to the COI the other day about online PR, Word of Mouth and Social Media and the conversation turned to the problems of ROI and monitoring.
I’ve sat in too many Social Media presentations that promise a bit about ROI at the end but instead of a practical approach just mention “the power [...]

Spectrum of online relationships diagram

 
Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 
However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before [...]

Social media campaign diagram

I’ve been working on a series of social media/earned media/real world web campaign strategies recently and thought I’d take a load of different diagrams and best practice approach slides and combine them into one social media campaign overview diagram.
Anyway, in the spirit of sharing here it is. If you’ve any ideas about bits I’ve missed [...]

The Crowd – Cloud linked collaborative communities, creativity and tools

What does this mean for marketers? The answer is that if you free up and increase the places and ways you can access Digital creative and communications – if you enable the Cloud – you also free up the numbers of people who have access – you enable the Crowd.
How does design and creative have [...]