There seems to be a lot of debate going on about the role and value of planning and strategy within agencies.
Planners and strategists sometimes like to ask why and reframe questions multiple times, but if we’re to avoid risking the old recursive logic loop/analysis paralysis/navel-gaving problem, I think in this case it may be good [...]
So what is planning and strategy now we’re all digital?
Clouds, Crowds and Brand Reality Creative – distributed creativity and information, collaborative tools and ideas.
This is a whitepaper on near, medium and long term interactive creative and strategy that I wrote at the end of the summer in response to a “what should we be doing/thinking next?” question from several clients. It covers my belief that the semantic web leads to the need for a new way of approaching [...]
Interactive or digital? Big ideas or rich ideas?
When people start talking about the “digital space” I always react with the belief that “interactive is a philosophy not a channel”. It’s not the technology, it’s what you do with it that counts. And even more importantly, why you do it.
An old presentation I used to give to students in my militant phase was [...]
Online advertising thoughts
I was asked to get involved with a Marketing Week article about online advertising the other day and it was going to be a debate about creativity in online advertising and whether it was burnt out. In the end a follow up chat on the mobile while dashing across a car park became part of [...]
Brands as people
This is an old one jotted down while I was still at Publicis. We were basically trying to communicate that brands can’t act like an aggressive inhuman force and get away with it anymore; that it is the human touch and empathy that works best in interactive. It also was part of a lecture I [...]
