7. Augmented reality/digital magic (2009 Trends)

Augmented Reality – the manifesting of virtual 3d objects into the real world via cameras or projectors – is probably one of the biggest buzzwords among digital creatives at the moment with the examples of Boffswana and GE’s Smart Grid site definitely inspiring the imagination and offering up a new tool with which to play.
However, if [...]

The Cloud – distributed creativity, information and access

The Cloud is about distributing, accessing and publishing everywhere and sharing with everyone – a principle embodied by many a creative project or social media tool or site. So far so Web 2.0. Where it differs is that the audience for accessing, publishing and sharing everything includes you yourself, on any and all your devices [...]