1. Clouds and Crowds (2009 Trends)

17 Feb
OK, I know this has been a favourite subject of mine for a while but…
  • The cloud is…distributing, accessing and publishing everywhere and sharing with everyone – including and especially yourself on all your devices
  • Your machine does very little, it contacts the net and displays information/applications in the most appropriate fashion to the device at hand.
  • It is WiFi enabled interactivity broken out into the real world
  • Mobile to be dominant platform for connecting to net worldwide (already is in Japan)
  • Even voice calls powered by internet & SMS/Texts become IM clients
  • More access means more people sharing information, entertainment and functionality
  • Stronger connections between people than with brands. Brands must try to facilitate these connections. Show don’t tell.
  • Bluring between the product, social element, interactive film, site, app etc.
  • The Crowd is…people shaping products/services and trialing them digitally – active engagement & opensource. People using technology to share and take control.

Next…2 Further Convergence

Back to…2009 Interactive Trends

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One Response to “1. Clouds and Crowds (2009 Trends)”

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  1. 2009 Interactive Creative Trends « David j Carr | Digital fragments and Brand Reality Creative - February 17, 2009

    […] Next… 1 Clouds and Crowds […]

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