- Phones & Music & PDAs are already one. iPhone Apps store is the steroid-pumped evolution of convergence and personalization. Next step is phones as electronic wallets or banks and becoming the main method of payment. Perhaps even your keys? Google Gphone barcode scanner?
- Mobile networks, handset makers becoming the media and comissioning content rather than the next slickly shallow microsite. Converged print, TV, radio, net business models in a bid to survive the advertising downturn.
- Integrated, internet driven home entertainment, comms and gaming ==> out of kids bedroom.
- But be realistic…Do you really want your fridge to talk to your PC?
Next… 3. Play is social
Back to…2009 Interactive Trends