2. Further convergence (2009 Trends)

17 Feb

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  • Phones & Music & PDAs are already one. iPhone Apps store is the steroid-pumped evolution of convergence and personalization. Next step is phones as electronic wallets or banks and becoming the main method of payment. Perhaps even your keys? Google Gphone barcode scanner?
  • Mobile networks, handset makers becoming the media and comissioning content rather than the next slickly shallow microsite. Converged print, TV, radio, net business models in a bid to survive the advertising downturn.
  • Integrated, internet driven home entertainment, comms and gaming ==> out of kids bedroom.
  •  But be realistic…Do you really want your fridge to talk to your PC?

Next… 3. Play is social

Back to…2009 Interactive Trends

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2 Responses to “2. Further convergence (2009 Trends)”

Trackbacks/Pingbacks

  1. 1. Clouds and Crowds (part 2) « David j Carr | Digital fragments and Brand Reality Creative - February 17, 2009

    […] Next…2 Further Convergence […]

  2. 2009 Interactive Creative Trends « David j Carr | Digital fragments and Brand Reality Creative - February 17, 2009

    […] by 2. Further convergence « David j Carr | Digital fragments and Brand Reality Creative on February 17, 2009 10:37 […]

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