TV over the internet has been a theme for years and attempts at platforms have come and gone – mainly because they focused on the technology more the the content. But the content – thanks to the likes of the BBC and hulu – is finally here. The only thing that can hold it back is the infrastructure, will the recession/depression kill all investment in faster pipes?
- Even faster net connections (50mb with 8mb as standard), not limited by wires around the house and DVD quality images and interactive iPTV (even YouTube and Vimeo in HD).
- BBC iPlayer, hulu.com, ConnectTV & Joost already have people connecting PCs to TVs. Net connections can now be built into TV sets by default as the Canvas project among others (replacing the failed dream of Project Kangaroo) makes the convergence of TV and net an unstoppable mainstream force.
- V.O.D being mainstream: “Sky+ it” to catch-up and control your viewing.
- The content is finally there at last, but can it be interactive, can it be original? Can the interactive elements be better than the nightmare clunkiness of the old Sky Active iTV?
- Bebo is already known as the video social network after investing heavily in original programming and through the ability to “Channel Surf” pre-exisiting broadcast content. Brands and media owners can step into the gaps in the TV commissioning market caused by budget cuts.
- Can we include the concept of “sitting back” to longer, immersive online/offline experiences like the Dark Knight Alternative Reality Game?
- The Dark Knight ARG, like those of Cloverfield or Lost, bridged the gap between film narrative and web experience – can these campaigns point to a potential success with the old challenge of “a website that makes you cry” without resorting it a total video experience?
Back to…2009 Interactive Trends