- Dirt cheap, lightening fast & “always on” internet. An unconnected device is odd, this offers a potential for a social element to be added to objects creating an “Internet of things”.
- Flex, AIR and Silverlight, Google Docs & the new MS Office function on your desktop and on the web, this is an extension of the principle of Clouds & Crowds.
- RFID makes physical products into communication channels. It enables Instant feedback about prices and sizes available/instant win/instant tracking. Objects become part of the internet and the technology is not expensive, Violet’s Mir:ror device is a great way to start experimenting without the need for a large R&D team. The objects themselves can be used to extend the implementation of the social periphery trend beyond traditional mobile devices by collecting data about their usage or movements.
- What can we do with the data that a connected object generates? It offers a potential for greater immersion in sports – where people love statistics – where the whole game and every movement can be modeled and reported. This has already been implemented to leverage Guinness’ Rugby sponsorship.
- If everything is connected and talking then the problem becomes one of digital noise and filtering. Could lead to the creation of an attention economy with “Switch-off” holidays recommended by your doctor (or girlfriend) if every device is connected.
Next…7. Augmented Reality/Digital Magic
Back to…2009 Interactive Trends