Digital in the real world or the internet of things, Augmented Reality, RFID and Mobile

27 Jul

I’ve been doing a series of Augmented Reality meets RFID meets mobile workshops and seminars recently and thought I’d share the slides.

The good thing about this type of work and technology is that it slowly gets us away from the idea of “digital” being a distinct or separate medium. I think the problem is that once again we have allowed a useful encapsulation term – digital, social media, networking, UGC or earned media etc. – that we can use to explain a philosophy to clients to hijack the agenda. We labelled ourselves in the early days as a way of selling our services but the legacy is that we have encouraged people to think of it as a channel.

The new technologies are almost unrecognisable to the old 800×600 microsites that were a product of those cool, first generation “digital new media agencies”. Just like no-one thinks we are operating in a world of “new media” any more, we should stop thinking we are operating in a channel/sector called digital or social media.

It is just the reality of experience and marketing. It is what real people are doing now.

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3 Responses to “Digital in the real world or the internet of things, Augmented Reality, RFID and Mobile”

  1. dave tribbett March 30, 2010 at 5:12 am #

    Great post, just compiled a couple of articles on the Internet of Things HERE. I’m amazed at the explosion in intelligent devices and the growth of the hacker communities, lots of innovation there.

Trackbacks/Pingbacks

  1. 7. Augmented reality/digital magic (2009 Trends) « David j Carr | Digital fragments and Brand Reality Creative - August 13, 2009

    […] Update – Seminar and workshop on Augmented Reality, RFID and Mobile […]

  2. The Neverending (patent) Story « David j Carr | Digital fragments and Brand Reality Creative - April 12, 2010

    […] many “Internet of Things” pieces are more concerned with “broadcasting”, this piece by Julius von Bismarck […]

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