Spectrum of online relationships diagram

8 Sep

 

Spectrum of Online-based Relationships

Spectrum of Online-based Relationships

Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 

However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before both parties are mutually aware of each other and even the general timeline phases of the relationships*. And I was doing it in Powerpoint and Keynote. And it was ugly and confusing. So I got Illustrator out to do one of my diagrams.

And this is the result. Hopefully you like it and can use it.

The thinking credits go mostly to Mr Arauz and also to Simone Lovati who suggested some additions in the comments on Mike’s original post (who says comments are full of Spam and poor spellers).

I just added a bit, rearranged some flows and made it look (hopefully) pretty.

*Just to note, these are relationships that begin online as opposed to through physical, traditional friendships or acquaintance.

——–Update———

I’ve built on this now to explore how we can measure activity within the different categories of activity

Social Media monitoring and the spectrum of online relationships

 

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16 Responses to “Spectrum of online relationships diagram”

  1. Helge Tennø September 9, 2009 at 7:19 pm #

    Hi David
    Found your graphic via Mike Arauz tumblr, and must say this is one brilliant piece of design. Absolutely love it – reminds me of some of the brilliance from Richard Saul Wurman.

    Excellent, and thanks a million for sharing!

    Best
    Helge

    • davidjcarr September 9, 2009 at 8:03 pm #

      Thanks Helge, that’s very nice of you, I’ll try to keep up the infographic fun!

  2. elizof September 27, 2009 at 7:53 pm #

    Excellent diagram and superb use of color and content to illustrate social networking interactions. I saw this used at a presentation and I’m glad to have found it again online. It is the perfect illustration I need for a piece on friendship. Naturally, all CC credits/attributions will be given. Love your site too. Thank you David! 😉

    • davidjcarr September 27, 2009 at 9:55 pm #

      Thanks, there’s a whole extra layer for it I’m going to post soon involving a social media ROI model I’ve been working on recently. Hopefully you’ll like that one as well, it’s colourful but it does have numbers…

      • elizof October 3, 2009 at 11:55 pm #

        I will definitely take a look as I am sure the numbers will give us all more insight on social networking. I believe this is a fascinating time to not only engage in Social Media networks but also observe and research their myriad outcomes. Cheers!

  3. esteban contreras August 16, 2010 at 2:48 pm #

    I can’t believe I hadn’t seen this until now. Awesome graphic. Just awesome.

    • davidjcarr August 16, 2010 at 3:28 pm #

      Thanks Esteban, very kind of you.

  4. mark walker January 26, 2012 at 10:25 am #

    Hi I stumbled on your graphic from John Connell’s blog and must say It sort of explains many if the contact I have online thanks.
    Mark

Trackbacks/Pingbacks

  1. Twitter Trackbacks for Spectrum of online relationships diagram « David j Carr | Digital fragments and Brand Reality Creative [davidjcarr.wordpress.com] on Topsy.com - September 8, 2009

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  2. Lo spettro delle relazioni on line | Aghenor di Stefano Vitta - September 10, 2009

    […] Il noto lavoro di Mike Arauz, integrato da Simone e rifinito da David J Carr. […]

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    […] davidjcarr.files.wordpress.com http://feedproxy.google.com/~r/mikearauztumblr/~3/4tmqfgWR3Qk/18274150… September 8th, […]

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  6. Social Media ROI and the spectrum of online relationships « David j Carr | Digital fragments and Brand Reality Creative - October 1, 2009

    […] off the back of this I took an earlier post based on some of Mike Arauz’s thinking and started to try and categorise the numerous, different measurements out there to make comparing […]

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    […] Carr’s Spectrum of online relationships illustrates the genesis of an online contact and its ultimate destination; a place where if all […]

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    […] dia­gram from David J Carr, built on an ear­lier Spec­trum of Online Friend­ship from […]

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