Spectrum of online relationships diagram

8 Sep


Spectrum of Online-based Relationships

Spectrum of Online-based Relationships

Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 

However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before both parties are mutually aware of each other and even the general timeline phases of the relationships*. And I was doing it in Powerpoint and Keynote. And it was ugly and confusing. So I got Illustrator out to do one of my diagrams.

And this is the result. Hopefully you like it and can use it.

The thinking credits go mostly to Mr Arauz and also to Simone Lovati who suggested some additions in the comments on Mike’s original post (who says comments are full of Spam and poor spellers).

I just added a bit, rearranged some flows and made it look (hopefully) pretty.

*Just to note, these are relationships that begin online as opposed to through physical, traditional friendships or acquaintance.


I’ve built on this now to explore how we can measure activity within the different categories of activity

Social Media monitoring and the spectrum of online relationships


16 Responses to “Spectrum of online relationships diagram”

  1. Helge Tennø September 9, 2009 at 7:19 pm #

    Hi David
    Found your graphic via Mike Arauz tumblr, and must say this is one brilliant piece of design. Absolutely love it – reminds me of some of the brilliance from Richard Saul Wurman.

    Excellent, and thanks a million for sharing!


    • davidjcarr September 9, 2009 at 8:03 pm #

      Thanks Helge, that’s very nice of you, I’ll try to keep up the infographic fun!

  2. elizof September 27, 2009 at 7:53 pm #

    Excellent diagram and superb use of color and content to illustrate social networking interactions. I saw this used at a presentation and I’m glad to have found it again online. It is the perfect illustration I need for a piece on friendship. Naturally, all CC credits/attributions will be given. Love your site too. Thank you David! 😉

    • davidjcarr September 27, 2009 at 9:55 pm #

      Thanks, there’s a whole extra layer for it I’m going to post soon involving a social media ROI model I’ve been working on recently. Hopefully you’ll like that one as well, it’s colourful but it does have numbers…

      • elizof October 3, 2009 at 11:55 pm #

        I will definitely take a look as I am sure the numbers will give us all more insight on social networking. I believe this is a fascinating time to not only engage in Social Media networks but also observe and research their myriad outcomes. Cheers!

  3. esteban contreras August 16, 2010 at 2:48 pm #

    I can’t believe I hadn’t seen this until now. Awesome graphic. Just awesome.

    • davidjcarr August 16, 2010 at 3:28 pm #

      Thanks Esteban, very kind of you.

  4. mark walker January 26, 2012 at 10:25 am #

    Hi I stumbled on your graphic from John Connell’s blog and must say It sort of explains many if the contact I have online thanks.


  1. Twitter Trackbacks for Spectrum of online relationships diagram « David j Carr | Digital fragments and Brand Reality Creative [davidjcarr.wordpress.com] on Topsy.com - September 8, 2009

    […] Spectrum of online relationships diagram « David j Carr | Digital fragments and Brand Reality Creat… davidjcarr.wordpress.com/2009/09/08/spectrum-of-online-relationships-diagram – view page – cached #David j Carr | Digital fragments and Brand Reality Creative RSS Feed David j Carr | Digital fragments and Brand Reality Creative » Spectrum of online relationships diagram Comments Feed David j Carr | Digital fragments and Brand Reality Creative And so it begins, again Strange warnings from history…science, maths, and edumacation — From the page […]

  2. Lo spettro delle relazioni on line | Aghenor di Stefano Vitta - September 10, 2009

    […] Il noto lavoro di Mike Arauz, integrato da Simone e rifinito da David J Carr. […]

  3. Planner Reads » Blog Archive » via davidjcarr.files.wordpress.com - September 15, 2009

    […] davidjcarr.files.wordpress.com http://feedproxy.google.com/~r/mikearauztumblr/~3/4tmqfgWR3Qk/18274150… September 8th, […]

  4. Spectrum of online relationships diagram « Raanan Avidor - September 18, 2009

    […] via via ilovecharts.tumblr.com […]

  5. » EverydayUX morsels (September 25th – September 26th) | EverydayUX: Everyday User Experience by alex rainert - September 27, 2009

    […] Spectrum of online relationships diagram « David j CarrReally nice looking diagram depicting levels of social engagement. […]

  6. Social Media ROI and the spectrum of online relationships « David j Carr | Digital fragments and Brand Reality Creative - October 1, 2009

    […] off the back of this I took an earlier post based on some of Mike Arauz’s thinking and started to try and categorise the numerous, different measurements out there to make comparing […]

  7. Fame, Friendships and Social Media Connections Part II. « Eof737’s Mirth and Motivation - October 2, 2009

    […] Carr’s Spectrum of online relationships illustrates the genesis of an online contact and its ultimate destination; a place where if all […]

  8. Spectrum of Online Relationships – John Connell: The Blog - January 19, 2012

    […] dia­gram from David J Carr, built on an ear­lier Spec­trum of Online Friend­ship from […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: