Orange Find the Right Smartphone Site

23 Jul

Yesterday saw us launch a new site for Orange, an online tool and jargon buster that will help Orange make the confusing and time-consuming task of choosing a new smartphone much simpler for people.

This new tool fits with the idea of brands acting as Enablers (of services, content, information, utility and entertainment) and Filters (of noise, relevance and need) especially in the world of Smartphones where confusion marketing can reign.

We developed a tool that aggregates information from various mobile phone review sites, allowing people to get an overview of which phones are recognised as being the best on the market – they can then filter the phones based on whatever they are interested in and work out which is best for them.

The tool will grow over time as smartphones change and evolve but it’s already getting some good usage and feedback. Anyway thanks to everyone who worked on it (and there’s a fair few) – but personally I’d like to thank Danny Roca, Malcolm Cotton, David Fisher, Rob Trono and Rupert Dixon.

Go and find the right smartphone for you now!

2 Responses to “Orange Find the Right Smartphone Site”

  1. Dave Fisher July 23, 2010 at 11:10 am #

    Thanks for the acknowledgement David.

    Glad to see it’s gone live. Well done to all the team who worked on this project @Chemistry.


  1. Tweets that mention Orange Find the Right Smartphone Site « David j Carr | Digital Fragments & Brand Reality Creative -- - July 23, 2010

    […] This post was mentioned on Twitter by Dave Fisher and David J Carr, David J Carr. David J Carr said: Orange Find the Right Smartphone Site: […]

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