Trends for 2012 (and 2011)

13 Jan

JWT Intelligence in New York have put together their Annual Trend presentation – JWT: 100 Things to Watch in 2012

 

There’s lots of nice examples and from my own perspective I believe 2012 is all about the multi-screen strategy – with multi-screen UX & content strategies optimised by data analytics directly linked to business metrics.

This increasing focus on analytics and earned/owned media will mean that the capability of analysing large data sets will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.

But then what do I know? Anyway, while clearing out my folders I found the note below which was my list of predictions for 2011. Hopefully I’ll be able to follow some of them up with examples over the next few weeks. The future ones for the next 5 years are a bit miserable though…

5 Questions related to the digital consumer experience for 2011

  1. “How can we move beyond reacting quickly and actually anticipate people’s needs in advance?”
  2. “What happens when mobile is someone’s only experience of the web?”
  3. “What happens when language is no longer a barrier and influences are global?”
  4. 
“How can we grab people’s attention when there is so much out there vying for it?”
  5. 
“How will people respond as more and more of their information and actions are public?”


Technology Themes for 2011

  • Real-time tracking, business transparency and flexibility
  • 
LTE, Streaming Home networks & personalised, on-demand content
  • Voice recognition, privacy groups and collaboration
  • Sensors & Internet of Things
Personalisation and predictive assistance
  • 
Multi-touch, portability and work/personal blending
  • 
Cloud-based entertainment subscriptions
  • 
Virtual Telepresence
  • Tangible User Interface
  • Geolocation, Game-mechanics, Digital to real social
  • Gaming and SocialTV intersection
  • Personal relationships, Cloud-computing and Single customer view
  • 
Automatic multi-tasking and background activity


Possible wider cultural trends & influences for the next 5 years

  • The admission (and panic) that we hit peak oil in mid-00’s
  • 
4th wave of global financial crisis (2nd wave 2011/12, 3rd 2016)
  • 
Power and food prices rocket (200% increase in consumer electricity and gas costs by 2015)
  • 
A marked increase in societal polarisation in western economies as the middle-class dissipates and states fragment.
  • China secures (financially & militarily) its ownership of natural and economic resources abroad
  • 
First wave of massive Malthusian positive checks
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One Response to “Trends for 2012 (and 2011)”

  1. Kyriakos Zannikos (@kyrizan) February 12, 2012 at 4:57 pm #

    Nice post. Lot’s of interesting stuff here 🙂

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