Who am I?

David Carr (www.davidjcarr.com) is a Strategy Director at DigitasLBi & the Digital Innovation Group where he gets to work on anything from the future of Immuno-oncology to the evolution of banking & fintech, or even new brand ideas for insurance or supermarkets.

Formerly a Planning Director and Head of UX at JWT London and before that was Digital Strategy Director at Chemistry Group where he worked for clients like Orange, Diageo, Emirates, Aviva, RAC, Dove, Unilever, Tesco, the Design Council, and TfL.

He tends to focus on the role of communications strategy in a digital culture, people/technology insight, social ideas and engagement planning. He is also responsible for building an integrated UCD/Experience Architecture approach to producing richer interactive work not restricted to traditional digital channels.

He was previously Head of Interactive with a hybrid oversight of the digital strategic, creative, and technical offering (which is probably why he still likes drawing colourful diagrams, playing with code and making concept prototypes). He is also an Advisory Director to the ISP, a guest lecturer in interactive marketing at Westminster University Business School and was the first official health and safety accident at Chessington World of Adventures.

David was formerly Senior Interactive Art Director at Publicis and Publicis Dialog (now Publicis Modem), where he was Creative lead on the award-winning Army account working across online advertising, eDM, microsites, iTV, mobile, viral and large scale web build – including http://www.armyjobs.mod.uk. He was also Brand Guardian on Zurich Insurance and the Post Office Insurance and Financial services accounts as well as producing work for Renault, HP, Powergen and Cadbury.

Before that he did digital creative and strategy stuff for people like Kellogg’s, Unilever, Carlsberg, and Rough Trade Records at various agencies and freelance gigs after studying English literature, genre theory and archetypes at University College London.

He has won multiple awards including several Revolution Awards, a couple of  NMAs, BIMAs, quite a few ISPs, IMAAs and DMA awards, a Creative Circle, FAB and two Campaign Digital Awards (and was proud to be the partner of Sir Robin Garms). He does not always talk about himself in the third person.

2 Responses to “Who am I?”

  1. Carl Ford December 28, 2010 at 1:10 pm #

    Would you be willing to come and speak at 4GWE in Miami, February 2nd?

    Kind Regards,



  1. 5tenDesign - - February 27, 2014

    […] Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches – by David Carr […]

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