What if innovation is really just a knowledge creation process? A thought inspired by the SECI model of knowledge creation by Ikujiro Nonaka (1995).
To see if it could work I ran it backwards, now to run it forwards. Or if you’d like to do it for me you can have the PDF below. Let me know…
If you’ve ever shown someone a “hilarious” video clip you’ve just watched, you may have felt that nagging sensation. The “seriously this is great, honest, the good bit is coming up, god this is dragging, I swear it was over by now last time” Effect.
That quick 30 second viral suddenly seems like a James Cameron epic (maybe with more plot and characterisation but still soooo long).
I’ve always referenced this weird effect when asked that immortal question during almost every briefing: “how long can this be?”
Maybe the context and the device being used should dictate length more than any 60/30/15 second rule or the “it can be as long as it is interesting” statement? While standing at a train station trying to download and watch a YouTube clip on your phone it is amazing how long 11 seconds of a cat attacking a potato can seem.
Anyway rather than explain my theory every time I put together a quick diagram lovingly ripped off from an obscure physics theory no one has ever heard of…
User Experience and considering the consumer’s entire journey and needs is a central part of digital planning. Here’s a short introduction to User Experience I did for JWT Planning Academy. It’s not exhaustive but it touches on a lot of things that cleverer people have said…
“People will interact with any channel they want, when they want.” Here’s two eCommerce strategy diagrams I did to illustrate that fact. Hopefully I’ll be able to share the full presentation soon.
Everyone likes FFFFound.com, the invite-only image bookmarking and sharing site – it’s great for inspiration or a little time-killing. It can also throw-up some “interesting” images in the stream…
Anyway, it thought I’d just document its little quirks for #makeachartday, the institution created by Bud Caddell and hosted by a different blogger every week. You can see this week’s entries here and a previous one of my contributions in the collection here.
I’ve just returned from an interesting 12 hours in Berlin at the 2010 Webinale.
I got to do a Keynote on the final day with the theme of “The Speed of Now” where I tried to – very quickly – thread a theme through some of the topics of mobile, real-time, augmented reality and new technologies that the Webinale and the many different speakers were covering.
Something I do want to share, and something that I got to touch on in the Keynote, is an idea about what I think is the role and challenge for brands is in the future now that attention has become the new battleground. The quote that I think best describes this is Danah Boyd’s:
“As a technologist, we all like ‘techno-utopia’, this is the great democratiser. Sure, we’ve made creation and distribution more available to anyone, but at the same time we’ve made those things irrelevant. Now the commodity isn’t distribution, it’s attention – and guess what? Who gets attention is still sitting on a power law curve…we’re not actually democratising the whole system – we’re just shifting the way in which we discriminate.” Danah Boyd, Microsoft Research Lab
In this way I think the role for brands in the future is to act as an Enabler AND Filter. At the moment a lot of brands are trying to act as Enablers but very few are acting as Filters – and I think that it is brands that can fulfill this role which will have a great advantage in the future.
In the spirit of sharing here’s a collection of stats and approaches we’ve been working with for clients.