User Experience and considering the consumer’s entire journey and needs is a central part of digital planning. Here’s a short introduction to User Experience I did for JWT Planning Academy. It’s not exhaustive but it touches on a lot of things that cleverer people have said…
We’ve been working with The Design Council for a while now and they have created three new free guides to help start-ups and small businesses use branding to their advantage, find and work with designers effectively and create more successful websites.
Based on research with both small businesses and the design industry, all three guides are full of step-by-step advice, real-life examples and practical ideas other small businesses can learn from and put into practice.
You can get the guides here www.designcouncil.org.uk and I particularly like the Getting a great website one. It’s basically everything you wished the client knew before you started the project.
Anyway its is a great example of useful content which is something I’ve got a thing for at the moment.