Tag Archives: diagram

Why does video seem longer on different devices?

1 Feb

A General (Media) Theory of Relativity or video seems longer on different devices

If you’ve ever shown someone a “hilarious” video clip you’ve just watched, you may have felt that nagging sensation. The “seriously this is great, honest, the good bit is coming up, god this is dragging, I swear it was over by now last time” Effect.

That quick 30 second viral suddenly seems like a James Cameron epic (maybe with more plot and characterisation but still soooo long).

I’ve always referenced this weird effect when asked that immortal question during almost every briefing: “how long can this be?”

Maybe the context and the device being used should dictate length more than any 60/30/15 second rule or the “it can be as long as it is interesting” statement? While standing at a train station trying to download and watch a YouTube clip on your phone it is amazing how long 11 seconds of a cat attacking a potato can seem.

Anyway rather than explain my theory every time I put together a quick diagram lovingly ripped off from an obscure physics theory no one has ever heard of…

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From the eCommerce decade to the Multichannel present

5 Jul

“People will interact with any channel they want, when they want.” Here’s two eCommerce strategy diagrams I did to illustrate that fact. Hopefully I’ll be able to share the full presentation soon.

A quick look at FFFFound.com for #makeachartday

4 Jun


Everyone likes FFFFound.com, the invite-only image bookmarking and sharing site – it’s great for inspiration or a little time-killing. It can also throw-up some “interesting” images in the stream…

Anyway, it thought I’d just document its little quirks for #makeachartday, the institution created by Bud Caddell and hosted by a different blogger every week. You can see this week’s entries here and a previous one of my contributions in the collection here.

Mobile Social Networking and Social Periphery/Ambient Intimacy diagram

4 Nov

mobile_social_network_diagram

Even two years ago many people wouldn’t have predicted that the primary selling point of a mobile handset in its own advertising would not be the hardware, the screen size, calltime or even brand message, but the fact that you can get Facebook (and other feeds) on it.

The current rapid growth of mobile social networks is a symptom of finally moving beyond the endless powerpoint based hype of “social media marketing” to a new realism. Mobile that takes social networking firmly away from sitting behind computers and means we can bring back the lost real social elements of face to face encounters and real world experiences.

Mobile coming together with social networks means that we can physically see these networks actual transformative value. It is one of the many things leading to what I hope is a sense of  “won’t believe the hype” maturity in our industry (and wider society).

This “always on”, real-time world of Social periphery or ambient intimacy [explored in the diagram above] has been on the cards since the birth of Jyri Engeström’s Jaiku but it has taken easy and seamless mobile integration to really snowball into the mainstream.

Now the challenge is what do we do with it?

Recently I’ve been exploring the idea of brands needing to function as both enabler and filter for people in order to have a role beyond passive loyalty. They not only need a position within a market or category but must also have a clear and simple point of view on the world/culture in which they operate.

BRANDSINCULTURE

This evolving way we deliver and communicate is at the heart of the opportunity for mobile networks and technology providers in light of their move to become the enable and the filter for people’s social peripherial vision and networks.

But what will the work need to look like?

Technology lets the crowd raise-up the things it likes with links and tags and re-posts, and damn the things it doesn’t like with a pointed lack of attention. Old passive message, big idea, objective correlative creative with a big call to action, and series of key frame proof points doesn’t cut it anymore. There is too much noise: now things have to be good enough to share.

But just because something is good enough to share or inherently interesting doesn’t mean it will catch on and spread through networks. The work itself must be implicitly structured for the network (as illustrated by SharedEgg) and stimulate the growth or reshaping of the network, not just have an AddThis or send to a friend button.

  • It must contain an idea that can be reprocessed and played with, passed on and owned.
  • It needs to be an idea that people can use but not be completely dry and functional.
  • It needs to provides more than the (important) phatic entertainment and brand story BUT ALSO vital real world reward and social currency.
  • It must allow the crowd to create nodal points* within their part of the network.

Mobile is the tangible, first thing you see in the morning, last thing you check at night, always with you object, that will enable people to pull their networks and these smaller, higher frequency, locally relevant ideas together so that they can create their own digital nodal points or experience their friends’ ones while on the move.

This is why the work we do needs to be good enough to share with everyone, anywhere.

———————————————–

* If we can think of a Nodal Point as a (potentially distributed) collection of content, conversations and links that spread a meme/concept and cause the ideas, experiences and other journeys around it to be reshaped and “dragged” (just like a planet’s mass influences the passage of time around it), then it is a key point in an interactive experience or someone’s digitally enabled life.

Infographic for tea and coffee drinkers

10 Sep

A little creative reminder I knocked up for the office kitchen…

coffee_graph

Spectrum of online relationships diagram

8 Sep

 

Spectrum of Online-based Relationships

Spectrum of Online-based Relationships

Back in April Mike Arauz published his excellent Spectrum of Online Friendship that I’ve since been using to describe some of the strong and weak bonds that exist between people in the real web versus the marketing web. 

However, I started overlaying some additional information such as the volume of relationship types, weaker connections that exist before both parties are mutually aware of each other and even the general timeline phases of the relationships*. And I was doing it in Powerpoint and Keynote. And it was ugly and confusing. So I got Illustrator out to do one of my diagrams.

And this is the result. Hopefully you like it and can use it.

The thinking credits go mostly to Mr Arauz and also to Simone Lovati who suggested some additions in the comments on Mike’s original post (who says comments are full of Spam and poor spellers).

I just added a bit, rearranged some flows and made it look (hopefully) pretty.

*Just to note, these are relationships that begin online as opposed to through physical, traditional friendships or acquaintance.

——–Update———

I’ve built on this now to explore how we can measure activity within the different categories of activity

Social Media monitoring and the spectrum of online relationships

 

Social media campaign diagram

12 Aug

I’ve been working on a series of social media/earned media/real world web campaign strategies recently and thought I’d take a load of different diagrams and best practice approach slides and combine them into one social media campaign overview diagram.

Anyway, in the spirit of sharing here it is. If you’ve any ideas about bits I’ve missed let me know in the comments so I can tweak it.

social_strategy_diagram