Tag Archives: Lego

Great digital and integrated work from the archives

30 Jun

Some campaigns I’ve thrown in my “Wish I’d” bookmark folder over the years….

Great use of search by Anomaly for Converse Domination

Polo Mints & JWT London surprising and delighting without the need for a single pixel:

Still one of my all time favourite pieces of work…Barbarian Group’s CNN T-Shirts Project

Before there was the Old Spice Man Your Man could Smell Like there was Swaggerizeme.com

Lego Click by Pereira & O’Dell:

And finally something digital to keep the Japan Postal system going…

And if that isn’t enough, here’s a collection of the Hive Awards winners…for the Unsung Heroes of the Internet. Beautiful technology and useful, useable and delightful ideas.

Digital in the real world or the internet of things, Augmented Reality, RFID and Mobile

27 Jul

I’ve been doing a series of Augmented Reality meets RFID meets mobile workshops and seminars recently and thought I’d share the slides.

The good thing about this type of work and technology is that it slowly gets us away from the idea of “digital” being a distinct or separate medium. I think the problem is that once again we have allowed a useful encapsulation term – digital, social media, networking, UGC or earned media etc. – that we can use to explain a philosophy to clients to hijack the agenda. We labelled ourselves in the early days as a way of selling our services but the legacy is that we have encouraged people to think of it as a channel.

The new technologies are almost unrecognisable to the old 800×600 microsites that were a product of those cool, first generation “digital new media agencies”. Just like no-one thinks we are operating in a world of “new media” any more, we should stop thinking we are operating in a channel/sector called digital or social media.

It is just the reality of experience and marketing. It is what real people are doing now.