Chocolate has changed a bit since my childhood. It’s got pretentious (72.3% Organic coca with crushed bettlenut from only the left hand side of the fair-trade field anyone?), samey (Fruit, Nuts, Caramel, whatever) and overcomplicated (So I need to decide whether I’m a Spot or a what? Enter a code, post a picture, join a crusade? I just want to eat a bar of it).
Remember when it was just fun?
Chocolate is tasty and fun. Anyway that’s where this little toy comes from
Today JWT London launched ‘The Milkybar Showdown’, a fun iPhone wild west style showdown that you play across 2 connected iPhones. You can get it here: Milkybar Showdown
You have to be quick on the draw to beat your opponents. This increases the bounty on your head and sets you on your way to becoming a Milkybar legend.
Trufax: I was once mistaken for the Milkybar kid.
David j Carr | Digital Fragments, Brand Strategy & Creative Ideas 
Leave a comment